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Our story

Started by a dog owner who refused to watch him slow down

When my old boy started pausing at the bottom of the stairs, I went looking for something that actually worked. Snoofus is what I wish I'd found years earlier.

Alex Mercer, founder
Alex Mercer Founder & dog dad to Rufus
Founder with his dog Rufus
Senior dog resting on stairs
Why we exist

One clear mechanism beats a long, hopeful label

Like most owners, I tried the popular joint chews first. Long ingredient lists, big promises, and a dog who wasn't moving any better. It felt like more marketing than medicine.

So I dug into the research with a vet nutritionist. The evidence kept pointing back to one clinically-studied molecule instead of a kitchen-sink blend. We built Snoofus around it, dosed it properly, and made it taste like a treat.

Every batch is NASC-certified and made in vetted facilities. No filler, no fluff, no hoops to cancel. Just the thing I wanted for my own dog.

What we stand for

The promises behind every chew

Vet examining a dog for joint health

Evidence over hype

We lead with one clinically-studied molecule at a real dose, not a long label designed to impress.

Dog enjoying a Snoofus chew treat

Made to be trusted

NASC-certified, produced in vetted facilities, and free from artificial fillers. Clean enough to read.

Happy dog owner with pet

Owner-first, always

Fair pricing, a 90-day guarantee, and cancel-in-one-click. The way we'd want to be treated.

A few numbers

Where we are today

8,000+
happy dogs on Snoofus
4.9โ˜…
average owner rating
1
clinically-studied molecule at its core
Behind the scenes

The team & the dogs who inspire us

In the founder's words
"I didn't want another supplement. I wanted my dog to take the stairs again โ€” so we built the thing that does exactly that."
โ€” Alex Mercer, Founder
Good questions

More about who we are

Who is behind Snoofus?

Snoofus was founded by a dog owner and built with a vet nutritionist. We're a small team obsessed with keeping dogs moving, backed by real clinical evidence rather than trends.

Where is Snoofus made?

Every batch is NASC-certified and produced in vetted facilities under GMP and HACCP standards, free from artificial fillers.

What makes your approach different?

Instead of a long, under-dosed ingredient list, we lead with one clinically-studied molecule at a proper daily dose โ€” dosed to work and easy to trust.

How can I reach the team?

Head to our contact page and we'll get back to you. Real people, quick replies.

Ready to keep your dog moving?

Take the 60-second quiz and we'll match the right daily dose for your dog's breed, age and weight.

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